Occasional Scribbles

Is it just me or is anyone else just a tad irritated by the latest Macdonald’s television advert?  The advertisement shows a wholesome looking bunch of people and delightful little children apparently living communally in total harmony.  Days are spent creating pretty flower beds in the shape of a chicken, a cow and various implied, organic vegetables.  All of this done in the great outdoors.  

If we knew no better, we might conclude from this that Macdonalds is a benevolent company that cares for the welfare of the animals that will end up between a bap. That cows are farmed in a free range fashion, lazily grazing grass in giant meadows, out in the fresh air and sunshine alongside happy little chickens whose lives have nothing in common with a tiny cage.

I’m truly astonished at this thoroughly distorted, down right deceitful impression.  Who are these adverts aimed at?  No adult could possible be taken in by this shrewd attempt to persuade that all is happy and peacful down on Macdonald’s farm.  So it must be aimed at children, always a good target but surely a deviant cover up of the horrors of real mass produced meat that would put them off eating it ever again.

If I had been managing Macdonald’s advertising campaign, I would have steered very clear of anything that even comes close to making people think about how their meat arrives on the tables of this enormous world wide franchise.  Annoying though he was, a return to Ronald Macdonald might have been a better alternative and more honest.  At least it is far away from a cow and chicken, falsely wrapped in happy clothing.  They should be really ashamed of themselves for this particular grand deception.